My social media feed exploded last week with images of a bright, colourful and sparkly unicorn-themed drink dedicated to this mythical beast. The allure of this “magical” and oh-so-Instagram worthy drink convinced me to hop in my car and get my hands on this buzz worthy bevvy – ASAP!
Some of the best marketing lessons come from companies outside of your industry. Throughout my decade long career as a marketing professional, I’ve trained myself to be on the lookout for what I love about these companies, their ideas, and marketing strategies that can help make me and my clients better marketers.
So when my Instagram feed threw up rainbows and unicorns, I knew I had to share these lessons with you.
1. TIME LIMITED OFFER
“As fleeting as a rainbow” and as elusive as the mythical creature itself, the Unicorn Frappuccino is available for 5 days only. So ya gotta get your hands on this “dazzling, delicious, & oh so rare” drink – TODAY. True and ethical scarcity (either time or quantity), motivates people into taking action before it’s too late and they miss their chance to purchase an exclusive offer or opportunity. Not only that, but when I ordered my “tall” magical drink, they sweetened the deal by upgrading me to a grande. Talk about a sweet BONUS! What limited time offers and bonuses can you add to your products/services?
2. BUILD A TRIBE & COMMUNITY OF RAVING & LOYAL FANS
These are the people who love you and your products/services and who will share your story for FREE!. My social media feed was littered in Unicorn Frappuccino’s. My friends were raving about it – it was instantly buzz worthy! When you give people something awesome (like a killer product, service or experience), they will endorse you for FREE. Adding to your credibility and reasons why someone should buy from you. Remember, people buy from people they know like and trust, and there is no better way to build that than when people recommend you. How can you “WOW” your clients/customers so that they endorse you to everyone they know (for FREE!)?
3. DARE TO BE BOLD & DIFFERENT
Don’t be afraid to go against the grain. There’s no doubt that this product STANDS OUT and instantly grabs your attention! It’s colourful, fun, playful, and beautifully put together. How can you elevate your brand and messaging so that you stand out?
4. HAVE FUN WITH YOUR MARKETING
Give your peeps a sneak peek and a look behind the scenes. How can you incorporate more fun and playfulness into your business? How can you get your clients and customers in on all the fun? How can you include them and make them feel special?
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